With this rebrand and relaunch, EA will eliminate the Origin name from its suite of products.
Players can then download these games onto their PC and play them for as long as they hold the subscription. Electronic Arts is ditching the Origin name for something new: EA plans to replace it with a revamped desktop app (called EA Desktop), and “double down” on the EA Play branding, according to a report from GamesBeat.ĮA describes its new app as a “next-generation PC gaming platform.” Using the EA Desktop app, players can subscribe to EA’s game’s subscription services, EA Play and EA Play Pro - the publisher’s recent rebrand of the EA Access service.
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